COLOR MEANING

How do Colors Influence People?

Orange & Yellow – Cheerful colors that promote happiness, energy, fun, warmth, optimism, youth. 

Black – Power, Mystery, Professional. Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Neutral, Practical, Quiet. Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

Blue – Loyalty, Stability, Tranquility. The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security and stimulates productivity. 

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates creativity.

Green – Healing, Success, Hope. Associated with health, tranquility, power, and nature. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

White – Purity, Cleanliness, Innocence. Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

Red – Passion, Aggression, Intense. Creates a sense of urgency and alert. Physically stimulates the body, raising blood pressure and heart rate, associated with movement and excitement. The color red is strongly linked to desire and attraction. There is no other color that is so fundamental. It is emphasis itself, the stop sign, the alert, the alarm, the danger, the passion, the excitement. It’s the color of kings and queens, war and empire, theatre and power.